How to become a marketer for journalism, with Fiona Spooner
With over 20 years of experience in the industry, Fiona shares valuable insights into the ever-evolving world of media and marketing, also touching on career development, from the challenges of returning to work after maternity leave to the importance of being open-minded and curious in a constantly changing industry. Fiona also discusses the misconception surrounding marketing and the scientific data and technology that lies behind it, as well as the importance of creating and maintaining a positive culture in the workplace.